5 SEO trends that will matter most in 2019

5 SEO trends that will matter most in 2019

Google’s heavily investing to be the most effective. CEOs try to adapt to changes that follow. That’s, however,   square measure born. Let’s read what trends can create a distinction in 2019.

1.   Mobile-first indexing

·         In a shell, mobile-first categorization means Google uses the mobile version of your page for categorization and ranking. Since March 2018, Google’s started the method of migrating sites to a mobile-first index. it would happen that the Search Console has already notified you concerning it.

·         Bear in mind, a mobile-first index doesn't mean “mobile-only.” There’s still one index with each mobile and desktop versions. However, the complete “mobile-first” buzz means Google is going to be mistreatment them mobile versions for ranking once the site’smigrated.

·         You get it, right? along with your mobile version being the first one for ranking, there’s no excuse to procrastinate with mobile-friendliness.

Action plan:

• Any type of mobile version is suitable. Just take into account a few moments. John Mueller, a trends analyst at Google, said: "If you want to be responsive, better do it before launching the mobile." So, if your site has not migrated yet and you're thinking of changing sites, do it now. In addition, Google strongly recommends that you do not use m-dot or reagent for the same page because it confuses crawlers.

• To understand how search engine spiders view your mobile pages, analyze them using a mobile bot. For example, WebSite Auditor can do it for you:

• Follow the loading speed of your mobile pages. It's easy with PageSpeed ​​Insights.

• Check regularly to see if your pages provide an immaculate user experience. You can use WebSite Auditor and its mobile performance section for this task.

2. Page speed

The secret of Google to offer the best UX and deliver it quickly. The loading time of the office pages has been a ranking factor for a while. In July, he had a twin brother - the speed of the mobile page has become a ranking factor for the mobile.

This crucial change calls for understanding the metrics that matter to Google in terms of evaluating the speed of navigation.

Historically, when analyzed in PageSpeed ​​Insights, a site was evaluated solely on the basis of technical parameters. Now, for both desktops and mobile devices, it is categorized according to two different metrics: optimization and another, speed.

The game changer here is how the speed score is generated. Metrics data from the Chrome User Experience report, the actual user performance database. This reflects the loading of your site for each visitor. It is obviously difficult to measure the speed with which each device of your visitor loads your site. As a result, it is impossible to pass the metric to local tests.

As for the optimization score, you can control it completely by fixing all the problems that prevent your site from loading quickly.

So which metrics have the biggest influence on rankings? According to the experience of SEO PowerSuite on the speed of mobile pages, the correlation between the optimization score of the page and its position in the SERPs is strong (0.97). And there is no correlation between the position of the page and its speed score. In other words, Google can now rate your site as slow, but your rank remains the same.

However, the speed metric is a novelty. It is clear that Google is testing it. Over time, these correlations may change.

Action plan:

The optimization score is what counts now for the rankings. Fortunately, site optimization and tracking results are entirely in your hands. Google has provided a helpful list of recommendations. You can also refer to the even more detailed guide on improving the optimization score.

3. Brand as a ranking signal

Gary Illyes, a Google trends analyst for webmasters, told Pubcon that Google uses online brand endorsements in its search algo. There are two ways to use a brand as a classification signal.

First, with unrelated brand mentions, the search engine learns that your brand is an entity. By analyzing in more detail all the properties that mention it, Google gets a better picture of your authority in a particular area.

Second, the feeling and context of each component is important for reputation, trust, publicity, complaint resolution, and so on. Through the context, Google learns to distinguish the good from the bad. For example, its research quality guidelines indicate that reputation is important for rankings. Therefore, the feeling around the brand mentions can affect the ranking of the site.

Action plan:

• The backlinks remain a powerful signal of classification. However, quickly establishing links is rarely a white hat affair. Then use the power of unrelated backlinks. Mention your brand online whenever you have a natural opportunity.

• Respond to your reputation. Try to solve customer problems with your brand. Engage with happy customers too. For this, follow the mentions of your brand online. Try the Awario monitoring tool to find such unrelated statements across the web.

• Find influencers who are willing to talk about you (but have not yet figured it out) or who are already talking about your brand. Awario tool has everything to help you here too.

• Watch your competitors. By reversing their strategies, you will analyze your own SEO efforts in a comprehensive and non-punctual way. To do this, look at the brands of the competitors' brand and see how they develop their reputation. Or opt for a thorough analysis of the strengths and weaknesses of your competitors.

4. GDPR

Bet you've been bored this spring when your inbox has been filled with GDPR mails and Privacy Policy. What is this thing?

The GDPR is the general data protection regulation adopted in the European Union. This solves a very persistent problem - who owns the data created by online user interactions. From now on, it is the users who do it, not the companies that collect it. Therefore, users can now request to know the personal data available to the company about them and request their correction or export. If a company does not comply with the regulations, it can be subject to heavy fines (20 million euros or 4% of the annual profit of the company).

This regulation concerns businesses and customers in the EU. However, international companies must also comply with the GDPR. As a result, Google's decision to make changes to its analyzes. Now all users' personal data expire 26 months after they are collected. These data include demographics and affinity data (previously held in perpetuity) and do not include sessions and goals achieved. However, each site owner can change this default period of data collection. In addition, it is now possible to delete data from individual users at their request.

Action plan:

If you do not have European customers:

• You can switch to the "Do not auto-expire" option in Google Analytics. Make sure that Google removes the user's responsibility for data protection. In addition, these efforts to control user data can extend well beyond the EU. Wait for it.

If you have European customers or plan to:

• See all sources collecting user data on your site. Make sure you do not accidentally send private data to Google Analytics.

• Update your privacy policy file according to GDPR requirements.

• Review your cookie consent form. The content should be: what information do you collect, why you collect it, where you store it, affirm the protected information;

• If you use Google Tag Manager, enable IP anonymization. Do not worry, you will always have a general idea of ​​where your traffic comes from. It will be just a little less precise.

5. Amazon search

First, Amazon is not a universal search engine. It's a bit like Google, but used for internal search in Amazon pages. What is it then? More and more people are going directly to Amazon to do their shopping. According to a study, 56% of consumers first go to Amazon if they want to shop. 51% check with Amazon after finding something else.

These numbers tell us that Amazon is becoming Google's e-commerce. This means that if you sell something and you are not on Amazon, you miss those 56% of potential customers.

So, if you sell books, music, electronics, etc., include optimization for Amazon in your SEO strategy.

Action plan:

1. Run keyword research. To be more industry-wise, use Amazon itself. Rank Tracker, for example, has Amazon Autocomplete keyword research tool:

2.   Make item’s title&description efficient and user-friendly (+ smart use of keywords);

3.   Provide high-quality images;

4.   Cater to “backend keywords” (or meta tags, if in Google’s terms). They tell Amazon algo that a specific item targets a specific keyword on the site;

5.   Track customers’ reviews and address complaints.

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