Marketing has changed drastically over the last decade as everything has gone digital. This digital transformation has been driven by the rise of social media combined with the increasing accessibility of the internet. This change,
however, was predicted by many analysts when social networking apps such as Facebook, Instagram and Twitter became new avenues for content consumption. Today, with the introduction of content creation tools such as reels, carousel posts, etc., marketers have found a new space to promote their products. Such tools not only ensure effective interaction with the audience but also help in attracting potential customers. Moreover, the ongoing Covid 19 pandemic has accelerated such concepts to a level where we have seen the emergence of a new marketing asset known as 'influencers'.
There is no doubt that the concept of digital marketing has become a global phenomenon. To capitalise on the competitive advantage that the digital space offers, even industry-leading brands/companies such as Apple, Nike and Zomato have dedicated digital marketing budgets to promote their products and services online.
Digital marketing has literally turned the world into a global market. If you master the digital trends or know how to use some of the famous digital marketing tools, you can outshine all the big companies that could otherwise pose a potential threat to your business. To perform digital marketing functions effectively, one must be familiar with all the digital marketing tools that facilitate daily digital marketing needs. Below is a list of 5 digital marketing tools that will help you create exceptional digital marketing strategies in 2023.
Google Analytics: Considered one of the most powerful digital marketing tools of all time, this free service from Google will still be available in 2022. According to many analysts, Google Analytics should be one of the first tools used when starting a new online business. It is super functional and requires minimal time and effort. After adding the code, the software gives you the ability to track every action of every visitor to your website. This data can be extremely useful as it helps to understand the source of organic traffic or the effectiveness of certain keywords, which in turn helps to scale the business.
Hootsuite: The social media space offers unlimited possibilities, so it is very important to take advantage of these opportunities and become more organised. Hootsuite is basically your virtual assistant for social media. It is very efficient in doing social media marketing. This software helps you schedule your social media posts in advance, identify relevant influencers for your team, manage various social media channels from a single dashboard, etc. As online business is growing rapidly, tools like Hootsuite and others will create more demand in the future.
MobileMonkey: Mobile Monkey is an automated chat marketing tool that makes chatting with your customers very convenient. The software supports all leading chat systems such as SMS, Instagram DMs, Website Live Chat and Facebook Messenger. Not only can you use an inbox to see and reply to incoming messages from all your messaging accounts, but you can also set up automatic replies in chats, collect lead information and send leads directly to your other marketing systems.
MailChimp: This email marketing software is used by 8 out of 100 marketers. MailChimp has over 12 million customers, making it one of the leading email marketing providers of all time. The software was founded in 2001 and is still relevant in the field of email marketing. The tool has self-service support options that ensure you can quickly find answers to all your questions. In addition, there is also a free plan for those who have less than 2,000 subscribers and send no more than 12,000 emails per month.
Trello: Given the uncertainty of our post-pandemic future, tools like Trello will be used indefinitely to help us work more productively. Trello is a digital marketing tool that helps you collaborate on multiple projects by bringing your team together in an organised way. With Trello, everything related to your online marketing strategy can be shared in one place. It only takes a few minutes to set up a board, which the whole team can then access. Then the team can review or edit said action, such as a post or story, together before it goes online.
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